March 9, 2016 ann

3 Ways to Add Video to your Content Marketing Mix

 

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Did you know the average daily video views on Facebook alone are now 8 billion?(source).
That’s a staggering number of eyeballs glued to the visual content, and this has a major impact on video content marketing, social media, and online behaviour. At AM Multimedia, we take a closer look at 2016 video trends and share some useful tips on how we integrate video into our client’s marketing mix.

2016 is well an truly the year of video as marketers leverage small screens to reach consumers as video has become a powerful tool for brands looking to communicate more easily to their customers. In fact 52% of marketing professionals worldwide name video as the type of content wit the best ROI and by next year 74% of all internet traffic will be video (source).

You do not have to be a large company to use video. Small businesses can increase lead generation, improve customer engagement, and build greater brand awareness to the right customers, in the right context, with the right content.

Here are 3 ways AM Multimedia integrate video for our client’s marketing strategies:

  1. Video Micro-Moments Encourage Engagements on Social Media

Video micro-moments are what users are looking for to answer basic questions about products, services, processes, or events. Adding video into a social media marketing plan can transform the way your customers, and potential customers, understand your product.

 

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64% of consumers are more likely to buy a product after watching a video about it (source). Video micro-moments is an easy and affordable way to define your brand’s purpose, give your users content to answer their product questions, and help your potential customers find your product through the purchase journey.

  1. Video to Boost Email Open Rates

While email is still one of the top marketing resources for businesses, it can be hard to make your messages stand out, let alone get click-thru once someone has opened your email. However, using video, marketers can increase open rates and get in contact with the right people with the following strategy:

  • Using the word “video” in an email subject line boosts open rates by 19%, click-through rates by 65% and reduces unsubscribes by 26% (source).
  • Make sure videos aren’t too long. Decision-makers have limited time and you’re lucky if you’ve managed to convince them to open your email in the first place.
  1. Interactive Video to drive sales

Shoppers who view video are 1.81X more likely to purchase than non-viewers (source). So why not harness the opportunity to make a sale from the video itself?

The difference between interactive video with versus a passive video is the ability to connect with real people at any point in the video’s timeline with touchable screens.

 

Most interactive videos start with YouTube, but businesses are starting to realise that YouTube will not be enough to capture the need for interactivity within videos. Businesses will have to move their videos to the private sector for a complete interactive video solution. To know more just ask ann@annmegalla.com

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