Surfwatch Australia approached National Geographic Channel with a thrilling assignment to produce an on-air and online campaign about the extraordinary annual humpback whale migration along the east-coast of Australia.

I designed a rich and informative series of 5x short documentaries and a complementary microsite to give the audience a chance to widen their perspective of some of the behaviors of humpback whales and how they interconnect with the lives of Australian people and cultures for centuries. I called upon Australia’s leading marine scientist, whale museum curators, and local historians to contribute their story.

To make this feature available to a broad audience, our multimedia approach reflected the programming and marketing strategy to expand the use of on-air and online tools to inspire and educate the brand’s target audience of wildlife adventurers who are curious about the unique wonder of whale migration, the impact of man-made dangers, and conservation efforts to protect our precious marine life and their ecosystems.